Collaboration: Dentist Animation 'STOP'

STOP

Short Animation

As a side project I am collaborating with a Dental Consultant to produce a short animation to raise awareness of safety for student doctors. Raising awareness of STOP reminds doctors of procedures to follow to make a patients experience both safer and easier.

I received details and references of previous student’s work of posters about STOP. This gave me an insight what STOP was about and how I’d share the same message.

I started with a mood board to generate some ideas of designs and even colour pallet.

From these images I wanted to design the video as a concise which would mean the message would be easily read and the design would be simple to support this. Because this is a safety video, I thought a design inspired by warning signs and labels were appropriate, this is because these signs are globally recognised. I considered to create the video to be ‘future proof’ which could be used in a range of ways and not have dated designs in ten or even five years’ time.  

I intend for the video to be rather short but have a very clear message. This message would be broken into the 3 sections of S (Site check) TO (Time Out) P (Proceed). This would be clearly shown with visuals and why these steps are important. The video would also be accompanied by narration, this would allow the video to be viewed with sound, however I intend to design the visuals to be independent so that they don’t need sound to be understood.

I produced these sketches to create an idea of what the video may look like and the design challenges that I may face. I had to consider a 2D character within a 3D space and if there would be depth to these characters. I sketched these images based upon the stages of STOP; therefore the composition is not what you'd see on screen rather they are sections which represent what would be. 

I sent these sketches and mood board to see if the design is what he wanted. He liked the designs, however was concerned with the stock photos of the moodboard. I ensured that there would be no live imagery within the animation, however this made me consider my designs to incorporate the correct safety equipment.  

I will continue by creating a storyboard and plan how long the video will be.